Every so often, the beauty world reaches back into its archives and pulls out something timeless — something that feels familiar, comforting, and beautifully retro. Right now, that something is Clinique’s “Almost Lipstick in Black Honey” — a deep, vampy berry that looks dramatic in the tube but goes on sheer, balmy, and effortlessly wearable.
What makes Black Honey remarkable isn’t just its shade; it’s its versatility, its history, and the way it perfectly fits current beauty trends. Let’s explore why this vintage gem is having a resurgence, how to wear it, and what other “throwback” lip shades are joining the revival.
Why Black Honey Is Having Its Moment
1. Nostalgia and Comfort in Style
In uncertain times, beauty often leans toward comfort. Shades that evoke the ‘70s, ‘80s, and ‘90s are resurfacing because people crave familiarity. Black Honey fits right in — it’s understated, flattering, and carries that sultry mystique of a bygone era while feeling fresh and wearable today.
2. The Return of the Sheer, Balmy Finish
Glossy, hydrated, natural-looking finishes are back in full force. Heavy matte formulas are taking a back seat to more forgiving, luminous textures. Black Honey’s sheer, balm-like formula gives just a wash of color, making it perfect for both casual days and polished looks.
3. Universally Flattering Hue
This is one of those rare shades that truly looks good on everyone. In the tube, it appears deep berry-brown, but on the lips it transforms into a soft, flattering tint that enhances natural lip color. It’s not overpowering — it simply deepens and enriches your natural tone, giving lips a healthy, just-bitten look.
4. Celebrity and Social Media Revival
Celebrities and influencers have played a big role in bringing this shade back into the spotlight. You’ll see it popping up in “everyday lip routine” videos, vintage makeup recreations, and minimalist beauty tutorials. The more people see it worn by others — across diverse skin tones — the more they fall in love with its versatility.
How To Wear It Stylishly (And Modernly)
If you want to try this trend without feeling like you’re stepping into a time capsule, follow these easy style tips:
- Prep your lips well.
Exfoliate gently and apply a bit of lip balm before using sheer lipsticks. This ensures a smooth, even application and prevents the color from catching on dry patches. - Apply in thin layers.
Because the color payoff is sheer, build it gradually. Start with one coat for a natural tint, or layer a few swipes for deeper berry tones. - Pair it with a gloss or liner.
Add a touch of clear gloss in the center for shine, or outline your lips with a neutral liner for subtle definition. - Keep the rest of your makeup soft.
Let your lips take the spotlight. A little mascara, a touch of blush, and glowing skin are all you need for a balanced, modern look. - Wear it day or night.
During the day, keep it sheer and light. For evening, layer it up for more depth, or add a bit of shimmer on your cheekbones for a radiant finish.
Other Vintage Shades Making a Comeback
While Black Honey is having a major moment, it’s not the only vintage shade returning to vanities everywhere. Beauty enthusiasts are rediscovering old favorites that stand the test of time:
- MAC Ruby Woo – A true red with blue undertones, famously flattering and eternally chic.
- Russian Red – Slightly deeper and more sultry than Ruby Woo, giving that classic old-Hollywood glamour.
- Revlon Wine With Everything – A warm berry with a touch of red that flatters most complexions.
- Revlon Rum Raisin – A 90s favorite that offers a brownish-plum tone perfect for fall and winter.
These shades prove that some colors never really go out of style — they simply take turns in the spotlight.
How To Pick a Vintage Shade That Works for You
Everyone’s lips and skin tones are different. Here’s how to find your perfect match from the wave of retro shades making their way back:
- Understand your undertone:
If you have cool undertones, look for berry or plum shades with a bluish tint. Warm undertones glow in rusty reds, brick tones, or warm browns. - Test in natural light:
Lipsticks can look dramatically different under indoor lighting. Always swatch or test them in daylight for an accurate sense of the color. - Choose the right finish:
If you love easy maintenance, go for sheer or satin finishes. For a bold statement or longer wear, opt for semi-matte formulas. - Consider your lifestyle:
Sheer and balm textures like Black Honey are ideal for everyday use and easy reapplication. Deep mattes or stains require more upkeep but deliver stronger pigment.
Why This Trend Is More Than Just Nostalgia
The resurgence of vintage lipstick shades isn’t only about fashion — it reflects changing values in beauty culture.
- Timeless over trendy:
Consumers are moving away from disposable “fast beauty” and choosing shades that have proven their staying power for decades. - Inclusivity:
Unlike the past, vintage doesn’t mean limited shades anymore. Brands now reinterpret these classics to flatter every skin tone. - Emotional connection:
Wearing a vintage lipstick often feels like connecting with a memory — your mother’s vanity, your first lipstick, or a style icon you admired. There’s something deeply personal about reviving these colors.
Where To Find or Recreate the Look
- The Original:
Clinique’s “Almost Lipstick in Black Honey” remains the gold standard — beloved for its smooth, balm-like texture and universally flattering tone. - Budget Alternatives:
Look for tinted balms or glosses in shades like “sheer berry,” “deep rose,” or “mulberry” — many drugstore brands now carry dupes inspired by this shade. - DIY Version:
You can mix a little dark berry lipstick with clear balm or gloss to achieve that same translucent, softly tinted effect.
Common Issues and Simple Fixes
Even the best shades can have quirks. Here’s how to avoid common lipstick pitfalls:
- Uneven tone:
If your natural lips have uneven pigment, apply a tiny bit of concealer or nude liner underneath before using sheer lipstick. - Short wear time:
Sheer formulas tend to fade after eating or drinking. Keep your lipstick handy for quick touch-ups, or apply a matching lip tint beneath for added longevity. - Dryness:
Always keep lips moisturized — sheer colors look best on soft, smooth lips.
Final Thoughts: Why You Should Try It
If you love makeup that feels elegant yet effortless, this vintage lipstick revival is your cue to join in. Black Honey and other retro shades offer a perfect balance between timeless beauty and modern minimalism.
They’re easy to wear, flattering across all ages and skin tones, and add that subtle sophistication that never goes out of style. Whether you’re rediscovering a shade from your mother’s collection or trying it for the first time, this comeback proves one thing — classic beauty never fades.
